Ung Chin is just 20-years-old but the young fashion designer is fast making a name for himself in the emerging Cambodian fashion design field.

He has a feel for the pulse of fashion and wants his designs – and that of other locals in the business – to become the norm for young Cambodians who otherwise buy gear made in China, Thailand, Korea and elsewhere.

The Limkokwing University graduate has set his sights on creating a new generation of Cambodian fashion, and hopes others will follow in a path he believes he is pioneering.

And he has chosen to focus on an obvious side of the market that is often underplayed – funky clothes for young men.

He doesn’t want to be an exclusive designer - he makes t-shirts, formal shirts, trousers, jackets and even boxer shorts and has a price range from $8 to $20.

Because of the quality and style of his clothes his brand has now taken off amongst youngsters in Phnom Penh, and he also has plans to export his range to Vietnam and other countries as well.

He began his business in the middle of 2010 and sold his wares through shops such as Wow, but now has his own showroom where he also sews, cuts and makes the clothes himself.

To contact the reporter on this story: Chhim Sreyneang at [email protected]