Search

Search form

Logo of Phnom Penh Post newspaper Phnom Penh Post - Cambodia aims to net a million Chinese tourists by 2020

Cambodia aims to net a million Chinese tourists by 2020

Cambodia aims to net a million Chinese tourists by 2020

120426_08b

 Cambodia is aiming for a four-fold increase in the number of Chinese tourists it attracts to the country by 2020, an official said at an ASEAN seminar for tourism.    

{jathumbnail}

The government expects 600,000 Chinese nationals to visit every year by 2015 and over 1 million by 2020, So Visothy, director of the marketing and promotion department at the Ministry of Tourism, said on Tuesday.

The Kingdom now attracts a quarter of a million Chinese visitors annually.

As part of the strategy, the government has pledged to encourage more direct flights and to invest in the promotion of the Chinese language.

So Visothy also promised more advertising for Cambodia under the theme “Kingdom of Wonder” in China and on the internet.

“We see China as the priority market,” he said. “China is very big, has a vast population and their economy is good.”

He added that the close relationship between the two governments made cooperation easy.

Matt Thompson, project director at the China Outbound Travel and Tourism Market, said that the expected jump in Chinese travellers in less than 10 years is achievable, but there is work to be done.

“Chinese travellers often expect to find on holiday the sort of services they can find at home. This includes Chinese speaking staff, Chinese breakfasts, newspapers, TV, even hotel rooms featuring lucky number eight and not unlucky number four,” he said.

To contact the reporter on this story: Anna Brown at [email protected]

RECOMMENDED STORIES

  • Breaking: PM says prominent human rights NGO ‘must close’

    Prime Minister Hun Sen has instructed the Interior Ministry to investigate the Cambodian Center for Human Rights (CCHR) and potentially close it “because they follow foreigners”, appearing to link the rights group to the opposition Cambodia National Rescue Party's purported “revolution”. The CNRP - the

  • Rainsy and Sokha ‘would already be dead’: PM

    Prime Minister Hun Sen on Sunday appeared to suggest he would have assassinated opposition leaders Sam Rainsy and Kem Sokha had he known they were promising to “organise a new government” in the aftermath of the disputed 2013 national elections. In a clip from his speech

  • Massive ceremony at Angkor Wat will show ‘Cambodia not in anarchy’: PM

    Government officials, thousands of monks and Prime Minister Hun Sen himself will hold a massive prayer ceremony at Angkor Wat in early December to highlight the Kingdom’s continuing “peace, independence and political stability”, a spectacle observers said was designed to disguise the deterioration of

  • PM tells workers CNRP is to blame for any sanctions

    In a speech to workers yesterday, Prime Minister Hun Sen pinned the blame for any damage inflicted on Cambodia’s garment industry by potential economic sanctions squarely on the opposition party. “You must remember clearly that if the purchase orders are reduced, it is all