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Logo of Phnom Penh Post newspaper Phnom Penh Post - Company launches digital ad operation

Company launches digital ad operation

Cambodian Investment Management’s social-media marketing and advertising business has launched Dynamo Innovative Digital Advertising, the group said last week.

Since operations began in June, the social media business of the company has tripled, according to Anthony Galliano, CEO of Cambodian Investment, who will also head up Dynamo. He added that revenues now outweigh expenses two to one.

The new social-media company is majority-owned by Cambodian Investment Management, a subsidiary of Indonesia’s Covenant International Management.

“The company will award key employees and customers shares, and will have a governing board of directors that will help spur growth and formulate strategy,” Galliano said.

He added that he hopes to have Dynamo listed as a publicly traded company on Cambodia’s stock exchange in the future.

Dynamo will inherit 10 clients, managing 20 social-media pages, 90 per cent of which are on Facebook and 10 per cent on LinkedIn.

“The key consumer demographics of 16- to 30-year-olds are spending most of their entertainment time on social media, primarily Facebook. Brands want to be where their consumers are, and thus the ever-growing need to be on social media,” Galliano said in an e-mail.

Dynamo manages social-media pages to build up an interactive customer base and construct website emulation, which programs Facebook pages to resemble company websites.



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