Prime Minister Hun Sen yesterday appealed to tourism service providers not to in-crease fares during holidays in order to attract more visitors.

During his speech at the opening of the Bokor Resort in Kampot Province yesterday, the premier also criticised shop and guesthouse owners who increased prices during the Kingdom’s festivals.

“If customers come back, that is good. Workers at Bokor Mountain, all bosses and service providers must make customers come back again.

When they come again, they will not come alone: they will come with their relatives and spouses and children,” he said.

Ang Kim Eang, president of the Cambodia Association of Travel Agents, said that even occasionally raising pri-ces to take advantage of holiday seasons could damage the reputation of an entire region.