Japanese auto parts manufacturer Denso said it will set up a factory in Cambodia to make sensor components for ignition magnetos.

The new company, Denso Cambodia Co, is scheduled to open in July 2013 and will employ 100 people at the Phnom Penh Special Economic Zone.

The company says it is investing $400,000 in the project.

“To support the increasing production of motorcycles and automobiles in the ASEAN region, we’ve decided to establish a production company in Cambodia.

This will enhance our production needs for customers in the region,” said Sojiro Tsuchiya, Denso’s executive vice president.

Worldwide, the company has operations in 35 countries and employs more than 120,000 people. Global sales last year totalled $38.4 billion.