Search form

Login - Register | FOLLOW US ON

Logo of Phnom Penh Post newspaper Phnom Penh Post - Key to cracking Thai consumer market: unique products

Key to cracking Thai consumer market: unique products

Cambodia should seek to enlarge its market share of the Thai consumer market by focusing on the export of unique items, a visiting Thai trade promoter said during a workshop in Phnom Penh yesterday.

Sanit Karunyawanij, director of Thai Exhibition Association, said that Cambodian products are “rare” in Thai markets as they cannot compete on price and quality with similar local goods.

However, he said there are a number of products from Cambodia that Thai consumers are keen to purchase, and Cambodian small- and medium-size enterprise (SME) owners should identify these opportunities and capitalise on them.

“Producers should begin with something unique,” he said.

“For instance, dry fish in Cambodia is very famous, and many people come from Bangkok to buy the dry fish here, which is not cheap.”

Sanit said if producers can identify the type of products in demand they could repackage them for export.

“After the unique items see success, producers can expand to other products,” he said.

The Cambodian government is hoping to reduce the imbalance of trade between Cambodia and Thailand.

The Kingdom exported $290 million in goods to Thailand during the first quarter of the year, while importing more than $1 billion worth of Thai goods, according to data provided by the Royal Thai Embassy in Phnom Penh.

Kou Rithy, secretary of the Cambodia Freight Forwarders Association, expressed scepticism on opportunities for Cambodian products to penetrate the Thai market.

“For now at least, I don’t expect Cambodia can have much success selling its products in Thailand,” he said. “But they can partner with Thai companies to import products from Thailand.”

0

Comments

Please, login or register to post a comment

Latest Video

First They Killed My Father author Loung Ung on trusting Angelina Jolie to tell a story for all Cambodians

The story of Loung Ung and her family’s suffering under the Khmer Rouge became known around the world with the success of her autobiographical book, First They Killed My Father.

Setting up a drone for flight. Photo supplied

How Cambodia's first drone company is helping farmers

SM Waypoint claims its unmanned aerial vehicles can help local farm and plantation owners increase their yields.

New street food dish shakes things up at Russian Market

Though the bustling food stalls that emerge after dark next to Russian Market can seem intimidating to tourists at first glance, there are street food treats to be enjoyed by all.