Amid growing urbanisation, Lucky Supermarket opened three more branches in Phnom Penh’s suburbs over the weekend, targeting a new consumer base living around the city.

Richard Seah, chief executive officer of parent company DFI Lucky Private Limited, said that customers have traditionally had to travel from suburban areas to purchase goods at Lucky in Phnom Penh.

“There are a lot of opportunities [in suburban areas] so that we are expanding outside of Phnom Penh,” Seah said. “It is a very good market to develop and grow.”

With the additional branches, Lucky now counts 10 outlets in Phnom Penh, including one mini-mart at Koh Pich. The new outlets are located at Young Shopping Mall along National Road 6A near the Cambodian-Japanese Friendship Bridge; at New Stung Meanchey Market; and on National Road 21, about 500 metres from Takhmao circle.

Seah said each branch cost about $700,000, including construction, equipment and imported goods.