Nagacorp Ltd, the Hong Kong-listed operator of NagaWorld casino in Phnom Penh, will ask its shareholders to approve a dual foreign name for the company, it said in a filing on Friday.

The name, written in traditional Chinese characters and containing a phrase meaning “gold world,” would be filed with authorities in the Cayman Islands, where NagaCorp is registered.

The addition of the Chinese name on company documentation would have no effect on existing shareholders and is part of a strategy to attract more Chinese gamblers to its Cambodian casino operation.