Search

Search form

Logo of Phnom Penh Post newspaper Phnom Penh Post - New local distributor for Jaguar, Land Rover

New local distributor for Jaguar, Land Rover

People look at a new Land Rover at the official opening of a dealership showroom in Phnom Penh
People look at a new Land Rover at the official opening of a dealership showroom in Phnom Penh yesterday. Vireak Mai

New local distributor for Jaguar, Land Rover

RMA Cambodia confirmed yesterday it had taken over from rival firm Envotech as the Kingdom’s only authorised dealer of Land Rover and Jaguar vehicles.

Envotech will have held the authorised dealer rights for two years when it closes its Phnom Penh dealership on March 26.

RMA, whic distributes Fords and owns rights to other global brands in Cambodia, will sell the UK-made vehicles (owned by Tata Motors) from a temporary showroom on Russian Boulevard before moving to a new location by the end of the year.

Seng Voeung, general manager of RMA’s automotive division, said obtaining the dealer rights bolsters the company’s effort to tap into Cambodia’s growing appetite for luxury vehicles.

He told reporters yesterday that Cambodia’s rapid economic growth over the last decade had resulted in increased demand for the two models, which fetch a price tag of at least $80,000 a pop.

“The new brands [Jaguar and Land Rover] compliment our existing Ford vehicle market,” he said, adding that he expects the cars to attract Mercedes Benz, BMW or Audi buyers.

Steve Martin, regional business manager of Guava International, Jaguar and Land Rover’s sole global distributor, declined to give details on why the dealer rights had been reassigned.

“Everybody agreed that it was time for change. That is why we started the process to look for new dealer and we chose RMA Cambodia,” he said.

According to Martin, the Land Rover brand has been in Cambodia for more than a decade, but only rose to popularity over the last five years.

Martin estimates there are 1,000 Land Rovers on Cambodian roads, equaling about 0.25 per cent of all 400,000 registered cars.

RECOMMENDED STORIES

  • Breaking: PM says prominent human rights NGO ‘must close’

    Prime Minister Hun Sen has instructed the Interior Ministry to investigate the Cambodian Center for Human Rights (CCHR) and potentially close it “because they follow foreigners”, appearing to link the rights group to the opposition Cambodia National Rescue Party's purported “revolution”. The CNRP - the

  • Rainsy and Sokha ‘would already be dead’: PM

    Prime Minister Hun Sen on Sunday appeared to suggest he would have assassinated opposition leaders Sam Rainsy and Kem Sokha had he known they were promising to “organise a new government” in the aftermath of the disputed 2013 national elections. In a clip from his speech

  • Massive ceremony at Angkor Wat will show ‘Cambodia not in anarchy’: PM

    Government officials, thousands of monks and Prime Minister Hun Sen himself will hold a massive prayer ceremony at Angkor Wat in early December to highlight the Kingdom’s continuing “peace, independence and political stability”, a spectacle observers said was designed to disguise the deterioration of

  • PM tells workers CNRP is to blame for any sanctions

    In a speech to workers yesterday, Prime Minister Hun Sen pinned the blame for any damage inflicted on Cambodia’s garment industry by potential economic sanctions squarely on the opposition party. “You must remember clearly that if the purchase orders are reduced, it is all