Singapore-based multimedia service provider Sing Meng Telemedia, formerly known as SuperNet, re-launched its brand and will inject more capital into infrastructure in a move to provide high-speed broadband internet as well as mobile accessible digital terrestrial television (DTT) and over-the-top television (OTT TV).

“Our business is multidimensional, so there is internet and there is TV, and we are in a unique position where we blend the two,” David Foo, senior vice president of Sing Meng, said yesterday.

He added that Sing Meng uses second generation digital video broadcasting technology, known as DVBT 2, and is the first to use this technology in Cambodia.

Sing Meng operates its own fibre optic network, which extends over 5,000 kilometres across Cambodia, Foo said. He declined to disclose the amount the company has spent on infrastructure, but said it plans to invest an additional $20 million depending on market uptake.

“The TV and the internet is our own entire infrastructure, so we’ve invested heavily in that,” he said. “And we have access to every province in Cambodia.”

Foo claims that Sing Meng welcomes open collaboration as it is serves to expand his business and the industry as a whole.

“I think there is plenty of room for everybody to work well with each other,” he said.

Olica Li, vice president and general manager of Sing Meng TV’s business department, added that the company currently has seven wireless towers and more than 14 antennas that are able to host more than 200 programs.

Li said she hopes that as Sing Meng develops, it will be able to offer a price that is affordable for every Cambodian.

“I think in the future we will use the lowest price in this country for our customers, maybe $2 a month to watch all kinds of video programs,” she said.