The makers of Angkor beer launched their new brand campaign, Pass On The Good, and TVC with an exclusive party at Eclipse Sky Bar on Thursday, March 3.
The #PassOnTheGood launch party featured plenty of refreshing and elaborate setup design that presents spatial and experiential elements that were specially crafted to enhance the launch experience. Upon entering the launch party, guests were able to participate in the longest #PassOnTheGood GIF photo booth, which showcases a never ending, animated GIF of guests passing on Angkor beer.
Guests at the launch party were treated with an abundance of food and beverages as they were entertained with a series of songs by popular artists. Khemarak Sereymon and Aok Sokunkanha were there, along with DJ Maily.
The launch was inspiring as guests took a stroll down memory lane as they remembered 50 years of Angkor beer. They followed the company’s journey and evolution as it earned itself the title of ‘National Beer of Cambodia’.
At the capital’s Monument Books, the magazine racks are stacked with copies of The Economist and other titles from Britain, Australia, France and the