Coca-Cola Cambodia officially launched its new “One Brand” global marketing stategy in Cambodia. For the first time ever, Coca-Cola and Coca–Cola Light are united under the iconic Coca-Cola brand in one global creative campaign entitled “Taste the Feeling”. The campain was launched at The Summer Bar & Bistro. Two of the company’s 10 television ad spots will be aired in Cambodia. The lead television spot, “Anthem”, was created by Mercado-McCann to bring Coca-Cola to life. It features ice-skating with friends, a first date, a first kiss and a first love. The original song will be released in selected markets and features the voice of newcomer Conrad Sewell. Photo by Hong Menea
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