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Logo of Phnom Penh Post newspaper Phnom Penh Post - Heineken collaborates with ministry in campaign to promote responsible drinking

Heineken collaborates with ministry in campaign to promote responsible drinking

Last Week saw the kick-off of a campaign titled “Get Your Sexy Back”. The effort, organised by Heineken Cambodia in collaboration with the Ministry of the Union of Youth Federation of Cambodia, advocates for responsible alcohol consumption in the Kingdom. Sokha Hotel hosted the launch, which was attended by Minister of Information Khieu Kanharith, vice president of the Union of Youth Federation of Cambodia HE Kim Rithy and Secretary of the Ministry of Industry and Handicrafts and president of the Union of Youth Federation of Cambodia HE Heng Sok Kong. The campaign was first organised in 2011 with efforts against drunk driving, and has supported a series of similar actions since then which seek to provide useful information and knowledge for the responsible consumption of alcohol. Photos by Heng Chivon