Manulife Cambodia and ABA Bank had plenty of wine on hand during a party in Phnom Penh on Friday, March 18, to celebrate the signing of a bancassurance agreement that will enable Manulife to sell life insurance solutions to the bank’s customers all over Cambodia.
Bancassurance is a key part of Manulife’s strategy in Asia, the company said during the event. It deepens and diversifies the company’s distribution capabilities, and complements its strong agency channels. Through this partnership, the company said, Manulife will further strengthen its brand, market position and customer base in Cambodia.
Effective immediately, loyal customers of ABA Bank will be able to discuss their financial goals and purchase Manulife’s products through Manulife financial advisors working at 11 ABA branches across the country. Photos by Chhim Sreyneang
At the capital’s Monument Books, the magazine racks are stacked with copies of The Economist and other titles from Britain, Australia, France and the