NIKE (Cambodia) held the official grand opening of its flagship outlet on Saturday, July 23, on Phnom Penh’s Preah Monivong Blvd. On the day, a huge line of people had formed outside the store. The company was selling Mystery Bags for $5 each, in which there were $5 vouchers to spend in the Nike store. They also gave away vouchers that allowed customers to get a free item from one of the firm’s working partners when they bought Nike products, such as shoes, T-shirt, shorts, and socks. Photos by Chhim Sreyneang