On September 2, Swatch celebrated the grand opening of its new store at Aeon Mall in Phnom Penh with activities inspired by its new Skin Collection. The store’s decoration was chosen to reflect the lightness, elegance, and movement embodied by the Skin Collection. The retail space is located near the central Daylight Plaza on the Ground Floor of Aeon Mall. As part of the fun, 30 photobooth participants were given surprise invitations to the Swatch Music Fest 2017 Party held later that evening at Rokku, an upscale multilevel dining and entertainment lounge. Inspired by the #YOURMOVE campaign, the evening was all about live music and dance. The party was attended by local celebrities, famous athletes, fashion designers and entertainment personalities. SOHO Diversified Brands said it was proud of the launch of its first full-line Swatch store in Cambodia. Photos supplied