In 2015, the reach of Facebook in Cambodia surpassed radio as user’s primary news and content source according to the Open Institute Mobile Phones and Internet Survey 2015. In light of this dramatic increase in social media engagement, DAI wants to test how social media can be leveraged to grow the awareness of development issues and add tangible value for local civil society organizations.
An estimated 600,000 Cambodians, one in 25 people, require speech therapy services according to development project OIC, a project of the local NGO Capacity Building for Disability Cooperation. Despite this huge need for speech therapy in Cambodia, there is not one local speech therapist in the country. There is also no government policy to address this gap in health service delivery, and minimal awareness among the local population.
In light of these staggering numbers, DAI with local partner OIC, would like to test how social media can be leveraged to test messaging and increase awareness of these development issues.
The Digital Marketing consultant will work with local NGO project OIC to help craft a social media marketing strategy, develop online messaging for testing, implement the digital strategy and report on how each Cambodian segment responded to the developed messages.
Candidates who meet the following qualifications are urged to apply:
♦ An existing portfolio of digital strategy, marketing campaigns, or projects of similar size and scope.
♦ Three to five years of professional marketing experience in civil society and/or the private sector.
♦ Proven experience developing and managing social media campaigns.
Candidates interested in the position should email a CV and cover letter with the position of interest typed in the subject line to SILK_recruitment@dai.com by Monday 29 February, 2016 at 5: 00 PM Or send your CV to Development Innovations, #296, St. 271, Floor 3, Sangkat Toul TumPong II, Khan Chamkarmon, Phnom Penh, Cambodia
Tel: (0)23 966 271
For more detail information and detail scope of work, visit www.development-innovations.org on the homepage under NEW JOB ANNOUNCEMENT.
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