THE winner of Ford Fiesta’s Walk Around Competition in Phnom Penh was car salesman Thy Channimul, who will now represent Cambodia in a competition in Kuala Lumpur.

Rami  Sharaf, country manager of Ford dealer RMA Cambodia, said the competition had been held for Ford’s sales staff to help them improve their technical proficiency.

During the competition, Ford sales staff had to show a customer a car and answer their questions.

Basically, the competition tested the sales staff’s customer service skills and their knowledge of Ford’s products, Sharaf said.

“Thy Channimul has a natural talent for professionally presenting vehicles to customers in a knowledgeable yet relaxed and friendly way,’’ RMA Automotive head of dealer operations Thomas Rosner said.

“In addition, the trust Thy radiates makes him very popular among customers who seek assistance to identify vehicles that meet their needs.

Seng Voeung, the head of RMA Cambodia’s Ford operations, said: “The competition was very tough,    and all participants displayed outstanding performance and Ford product knowledge.

“This shows that RMA Cambodia’s Ford sales consultants are a team of highly qualified, professional and talented people. We are confident that the Asia-Pacific champion will be won by RMA Cambodia.”

Pen Piseth, Ford sales manager  at RMA Cambodia, said: “Contestants were judged on their ability to create effective presentations that connect elements of the Ford story and vehicle features with real customer needs in a memorable way.

“I am so proud of Thy Channimul  for making it all the way to the finals. He is an excellent salesman, and he deserves to be recognised for his product knowledge and hard work.”

Eight contestants took part in the recent competition. Second place went to saleswoman Troeng Hkech Heang and third place went to Ms Lun Sophea.