Ford Explorer – the vehicle that defined a segment – has been completely reinvented, raising customers’ expectations of sport utility vehicle (SUV) fuel efficiency, safety, technology, capability and quality is now on sale in Cambodia.

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“The all-new Explorer will deliver today’s SUV buyers the attributes they really want and value, and a few they might not even have dreamed of,” said David Simpson, Ford District Manager, Southeast Asia.

“We’re proud to introduce the new Explorer to customers and fans in Cambodia today and pleased to begin a whole new era that blends strong SUV fuel economy and performance.”

“The new Explorer simply does everything well,” said Derrick Kuzak, group vice president, Global Product Development.

“It raises the bar for ride and handling on the road and transforms the off-road experience. It’s the hands-down winner for towing capability and ease. All this capability – and three rows of seating – with amazing fuel economy will make Explorer the absolute right choice for families with a sense of adventure.”

Driven by the commitment to give customers unsurpassed fuel efficiency with each new vehicle, Ford attacked every detail to transform Explorer with significantly improved fuel economy: Twin independent variable camshaft timing, six-speed automatic transmissions, electric power-assisted steering to significantly reduce parasitic power loss, intelligent four-wheel drive, variable-displacement air-conditioning compressor, optimised tyres for reduced rolling resistance, slippery aerodynamics with harmonised front air dam and rear liftgate spoiler.

The all-new Explorer targets top safety ratings with a stiff unibody structure and a class-leading suite of active and passive safety features and technologies, plus another Ford safety innovation – the world’s first second-row inflatable rear belts.

“The new Explorer combines – all at once – our best technologies to not only help prevent a crash, but to help prevent injuries to occupants when a crash is unavoidable,” said Simpson.

“The use of high-strength steels such as boron in the Explorer body structure also offers a greater level of protection, while meeting the most stringent roof crush standards.”

Explorer showcases Ford’s commitment to crash prevention by offering buyers an unprecedented array of crash avoidance technologies.

The new Explorer offers a Ford technology unique in the automotive industry in the first-ever inflatable second-row seat belts.

Rear seat passengers – often children or mature passengers – can be more vulnerable to head, chest and neck injuries. Rear inflatable seat belts demonstrate Ford’s ongoing commitment to occupant safety.

The Ford inflatable belts spread impact forces across five times more area than conventional seat belts. This reduces pressure on the chest while helping to control head and neck motion.

Belt comfort also should help increase usage rates. Studies show inflatable belts to be more comfortable for passengers due to padding.

You can now find out about the capabilities of the Ford Explorer 2012 by heading down to on of the three Ford showrooms in Phnom Penh or visit their branch in Siem Reap.