Many people have a regular massage to stay healthy, or use a massage therapist after an injury suffered while playing sport, for example.

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But even in the age of Viagra, most people would be reticent about advertising the fact they are going for a massage in order to improve their sexual performance.

Ahmad Noor Mohamad Haidar, 70, has been quietly massaging customers to treat their sexual issues for some time.

He claims he knows how to massage clients in order to improve the performance of their sexual organs.

He reckons people all over the world, including Cambodia, have sexual problems and decided to come to Phnom Penh to join his daughter after she opened the Malaysia restaurant.

“Both men and women always lose their sex capacity at the age of 40. Men become weak and inactive, while women get dry,’’ Ahmad says.

“But they both still have passion. Their problem is that their sperm or vaginal discharge has run out. So their reproductive parts are dead.”

Ahmad says there are three types of sexual intercourse: sex for death, for health and for strength.

He says sex for death is when people have sex just for satisfaction. When people have sex for health, they have just enough intercourse for their sweat or toxins to come out, then they stop.

It’s like doing exercise, so they rarely achieve satisfaction, he says.

Sex for strength is when people aim to improve the performance of their sexual organs.

It’s like training them so they last longer.   

“Most people and animals choose the first sort, sex for death. They want to reach a comfortable feeling until climax,” Ahmad says.

“This is the problem that causes their reproductive parts to decline . . .  you know, when their sperm or vaginal discharge comes out one time, it’s equal to the nutrition they receive from food for 20 days.

“So in the next 20 years, their reproductive parts will be dead.”   

Ahmad believes everybody can protect their reproductive parts by conserving their semen or vaginal discharge.

“If you can control their sperm or vaginal discharge, then at the age of 60 their reproductive parts will still work,” he says.

“Everybody is concerned about their reproductive parts. They think it’s important for their life. That’s why we massage on that area. The massage can revive it.”

Ahmad doesn’t just do massage alone, but he also makes coffee with a mix of his traditional medicines to improve sexual capacity.

He says most of his Cambodian clients are around 50 years old.

Compared with when he operated in Malaysia, the numbers are still small, so every month he returns to his home country to see clients.  

Sandap Seepakdy, 43, the director of International Invision, a business consulting company, has been seeing Ahmad for 10 years.

She didn’t have any sexual problems, but her husband did.

She said her husband used Viagra quite often, but had a problem with ejaculation, so Sandap sent him to try a massage with Ahmed.

“He was a bit shy at the beginning, but decided to give it a try,’’ she says.

“He didn’t just get a massage; he also drank some traditional medicine to help revive his capacity.

“From then on, he has wanted to have sex. Nowadays, he doesn’t have a problem any more, and he is 60  now. But when I was 40 I had problems. I felt dry, so I let him massage me one time every month. I feel OK now.”

Sandap adds: “He doesn’t just massage our reproductive parts but also on my legs, arms, and back. He is honest with us and respects us. He doesn’t cheat us.”

Sandap believes nobody  wants their reproductive parts to stop working and really need such treatment.

So she has tried to learn  massage from Ahmad. She expects Cambodian women, who are normally shy, will let her do it for them.  

Health Minister Mam Bunheng says the ministry has never had a policy of giving licences to any company offering medicines for improving sexual capacity.

He says Cambodians have always used traditional medicines, but only for the treatment of diseases, not for sexual problems.