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Photo by:

Heng Chivoan

A shop assistant at the Floral Express Shop on Sihanouk Boulevard sorts hundreds of red roses into small bouquets ahead of the much anticipated Valentine's Day rush. Established florists must compete with impromptu stalls selling roses that spring up across the capital in the days before the romantic holiday of the year - a largely American invention that has been eagerly embraced by young Cambodians.

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