​5 cool tips with Cheng Bunlong | Phnom Penh Post

5 cool tips with Cheng Bunlong

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Publication date
05 September 2012 | 07:05 ICT

Reporter : Cheng Bunlong

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To win a target audience for your product, it should start with creative ideas, catchy slogans and teamwork. Here are some tips for successful advertisements.

How to successfully promote a product

If you want an advertisement to be effective, you should ensure a few things. First of all, you should know clearly about product first: what is it? Second, you also need to know about your target customers: are they younger or older people? The market is a very important thing that you have to learn. Then, knowing the demands and needs of customers arealso good points that we need to consider. Finally, you should produce an interesting advertising campaign in order to attract customers, using all the information that you have collected.

How to get on well with teammates

          

A great outcome from group work does not only depend on a clever or good leader, but also every other member in the group. Teamwork means that everyone works together cooperatively, shares ideas together, accepts other members’ opinions, and know how to solve problems when they occur. A great result for a project is more likely to happen if everyone works together properly and tries to understand each other’s mentality and opinions.

How to deal with stress while you are busy with work

           

It is a very common thing for people to face stress while they are working under pressure and a tight schedule. In order to deal with stress, you should not force yourself to deal with too much work at once, you should spend some free time in the office listening to music or chatting with your teammates. This can also help you generate new ideas for your work.

How to get creative ideas for advertising

           

It is not an easy thing to find a great, creative and interesting idea for the advertisement of a product. However, if you want to get those ideas, you should spend times to study and research on the most effective advertisements currently on the market. You can also follow up with other kinds of advertisements in magazines, on TV and on the internet in order to learn about other countries’ advertisements and develop ideas for using these types of strategies in your country.

How to develop a slogan for a product

          

A slogan is an essential thing for advertising a product effectively and reaching your target customers. You can produce a good slogan by getting every member in a team to find and then bringing them to discuss and decide in a group. The essential criteria for a slogan is that it is short, simple, and attractive.

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