In the era of globalisation, the term “e-business” is not uncommon.

Phoeun Sokun, a 25-year-old electronic commercegraduate, runs www.6tht.com – a website that teaches others to run profitable businesses online.

“Actually, running an online business is as profit driven as any other business. It is new to Cambodia, but not for other developed countries,” he said.

With three years of experience under his belt, Sokun earns a monthly profit. For example, he works as book broker via his website, and receives a 40 per cent to 60 per cent commission per book.

In addition, he tries to write more articles in English to increase his international customer base.

Sokun gave a few pointers to budding online business entrepreneurs:

1. Do market researchon a few topics: Is there a demand for this? Is it interesting and will people want to read about it?

2. Create your own website and choose a unique domain name.

4. When your site is complete, advertise it on other web pages.

5. Open an account with Click Bank, an online site that facilitates digital transactions. For every new visitor to your website, Click Bank will pay you cash.

“Running an online business presents many obstacles. We won’t know whether it will fail or succeed,” Sokun advised.

“You must be willing to learn something new, persevere and take risks,” he added.