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A day in the life of business-savvy sisters: NICE gifts


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Christmas is on its way, and every gift shop is gearing up to welcome the coming influx of teenage customers. There are a few famous gift shops in Phnom Penh City, and NICE is becoming one of the most popular. The store has been receiving more calls than ever from customers to prepare and design gift wraps for the holiday.

Chiek Sao Sayorn and her sister Chiek Dary, co-owners of NICE gift shop, are very busy keeping up with the festivities.

The warm and friendly Chiek Sao Sayorn, the older sibling of the two, 25, took a few moments from her busy day to say that Christmas is their best sell period. Sometimes she does not sleep for a whole night because she is busy trying to manage all the gift orders.

“I always employ about 10 more staff for this special period, but even that’s enough to meet customer demand,” she said.

A great selection of gifts, low prices and high quality are what makes NICE stand above the rest. Both sisters are especially impressive with their talent for wrapping up gifts and giving them some truly awesome detail.

“No matter what your gift looks like, we will design and cover it to be romantic, or classy or festive. It depends on the buyer’s needs,” Chiek Sao Sayorn said.

Showing us the different materials for wrapping, younger sister Chiek Dary, 20, said she’ll use anything and everything in the store to come up with fresh designs.

“We never copy wrapping styles from anyone, not even gift magazines. We need something new for our customers so we are flexible and creative with our imagination,” said Chiek Dary.

With almost eight years of experiences as gift designers, the two sisters have become experts. Now, it only takes them about two minutes to wrap a present.

NICE charges up to $40 to custom wrap your special gift.

“Hand wrapping is still preferable because it is more creative art. Our shop is simple but prestigious,” a proud Chiek Sao Sayorn said.

The sisters plan on expanding NICE soon. They plan to add a flower shop upstairs, and open another branch to spread the business across Phnom Penh.

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