One of keys to running a successful business is to run it in a crowded area. iFood Restaurant & Soup must have had this in mind when it opened in May on Street 161 in Phnom Penh, where big crowds of people bustle.

On first opening the door, the decoration of the restaurant appears European. The owner explains that it is in fact Khmer, but calls it ‘up-to-date Khmer’.

The food is equally deceptive: it might look simple, but has an inventive menu with a strong focus on fresh, natural ingredients.

The owner himself is Khmer but studied cooking in France. Whilst there, he tried to promote the Khmer cuisine but came back to Cambodia to cook the Khmer food that he loves.

Lim Jolie, the managing director at iFood Restaurant & Soup explains: “The reason that he opened a Khmer restaurant even though he studied in France is to promote Cambodian culture among Cambodians.”

The shop employs a policy of good service and tasty, healthy food. The taste comes from skillful cooks and natural ingredients, Jolie says.

The staff don’t use monosodium glutamate (MSG) to improve taste or food dye to make meals look more appetising.

On the 15 of August this year, iFood Restaurant & Soup is offering a 30% discount on food at lunch time.

If you want to know more about this restaurant, contact 023 216 358 or check out http://www.facebook.com/iFood