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Selling the virtues of high technology

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Have you ever found yourself in need of a digital camera or other high-tech  items? If so, then you must check out one of the photography and tech stores around town such as I-Qlick. 

I went to I-Qlick, located on Norodom Blvd near the Lucky Supermarket, and was able to speak at length with a saleswoman. Hang Srey Tearika, 21,  informed me that she usually works from 11:30am to 8:30pm.

She says the hours can often be strenuous, because it’s difficult to gauge the feelings of a potential buyer.  Sometimes, she says, customers will spend an entire day examining and testing products, then leave the store without actually purchasing anything.

Despite this, Srey Tearika says she is still happy to help out these types of customers. “Some of the customers complain about products and service. Sometimes the customers are not so easy to deal with, but occasionally I get to meet other types of customers.”

As I listen, Srey Tearika describes how she generally accepts what her customers have to say about the shop. She explains that because the shop is new, there is an occasional lack of resources, causing customer orders to be delayed. 

When I was at the store I realised that there were more salespeople than customers and thought that perhaps this was because it was a Saturday. 

“I can’t say how many customers are usually in the store, because it is always different. Oftentimes on Mondays, and also on promotion days, we will have many customers, but never on Sunday,” Srey Tearika says.

She says there are usually four salespeople and an assistant working at any given time, so when large groups of customers are in the store they can collaborate as a sales team. 

“If we clearly know the functions of the products we are trying to sell, then we can work alone. However, normally three or four salespersons work together to help customers,” Srey Tearika says. 

While carefully cleaning a camera and stealing glances at her customer, she says what she cherishes most about her job is the knowledge she has gained of cameras and printers.

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