In response to issues raised in the previous week’s Youth Corner about Sophy’s problems with copycat businesses, Chang Bunleang, operations manager and co-founder of Brown Coffee, offered his advice.
Bunleang said that copycat businesses occur in every country in the world, particularly when demand grows. When there is a lot of demand, new businesses are encouraged to open.
“In a free market system, we cannot ban anyone from running a business,” said Bunleang.
“If they have enough money, they can invest in any sector that they want.”
To overcome a challenge, he said that entrepreneurs should know their strong and weak points. They should study their challenges and then try to seek a solution. After they find a solution, they should then strengthen it.
Furthermore, they must know the costumer’s needs – what they want from the owner. When we determine their interests, the challenge becomes much easier.
The business owners should strengthen the quality and service. They should train their service providers how to provide a good service for their consumers. The food must be maintained, the quality must be good, and everything must be hygienic
The environment is also very important. The decor of the shop must be attractive and simple, and be upgraded to a modern style to create a good environment.
When it runs smoothly, your business will succeed.