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Logo of Phnom Penh Post newspaper Phnom Penh Post - True Brand is the new name in sport apparel

True Brand is the new name in sport apparel

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A change is coming to Norodom Blvd. For sports aficionados, True Brand is something of a sportswear haven.

Formerly, the Adidas sport shop, selling exclusively Adidas-brand items, last week the shop switched over to True Brand, selling sportswear from a number of brands, including Puma, Reebok and Salomen.

Jacques Benchetrit, True Brand’s director, said, “We provide our customers with more choices and more brands. Therefore, we change our shop name to True Brand. This is our first shop that provides multi-brand sport stuff. Actually, we have our Adidas shop at Moasetong Blvd and in Siem Reap province that sell our Adidas stuff.”

Notably, True Brand sells only original products from brand names.

“We use the name True Brand for clarification to our customers that we sell only the original stuff,” Benchetrit added.

“We do not buy from any factories, but we directly buy from the original brand product.”

True Brand sells products for running, swimming, football, basketball and others, and some might even say it represents a new choice for young athletes.

Let’s try it together.



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