Chhoun Sokna, 22 years old, second year student at Panhasastra University

“I think some advertisements are really exaggerated. I used to waste time and money with those kinds of products. It is not usually true. They broadcast the best for the customer, but the quality is often different to what is presented. I am really interested with TV spots due to the fact that I always like to try something new. I keep updating my material and style. I think it is such a good idea that advertising is conducted because the other people may not realise if they didn’t broadcast it. ”

Run Chomrong, 25 years old, third year student at Royal University of Law and Economics

“I’m always interested to know about things that are new and up to date, so I always stay close to new innovations. Advertising is the best way that can help me to get immediate information about new things. People want to enjoy being materialistic and cool, and I feel the same. Furthermore, with advertising I can compare the quality of the products. If I want to choose the one that can fulfill my requirements I have to make a decision carefully. ”

Noun Marady, 21 years old, first year student at Phnom Penh International University

“I don’t trust advertising due because most of it is not based on fact. The way they introduce their product is just for convincing customers to buy it. They don’t care much about what quality the customer can get, they are just trying to mould the desire of the user. I used to decide what product to buy from advertising on television because there are many kinds of the same product in the market. I decided to choose the product advertised on the television because I believed in their quality, but what they advertise is different from the real product.”

Seng Kosal, 24 years old, fourth year student at Setec University

“Advertising can assist me in some ways, but I do not believe in it completely. I think through advertising we can access information from everywhere. However, I always make a critical judgment before I consider whether something is logical and reliable or not. It doesn’t mean that all advertising is fake, but I just want to say that it might be helpful sometimes, and fraudulent at other times. I have experienced both. I can say it is up to myself to make a wise decision. ”

Koun Sokun Theavy, 20 years old, third year student at National University of Management

“Nowadays, the advertising can help meet my needs because I can choose the products that fulfill my requirement through television, the internet and magazines. I think advertising in our country is developing. Before our television’s channels just advertise about goods produced by other countries; now it is different. We can produce our own TV spots. It is really impressive. I like the way that they innovate, it’s really creative. One day, if I could, I also want to work in this position as well.”