Coming from Thailand, Hong Kong, Korea and China, you might have noticed CHIN FDesign, a new brand name. But where does it really come from?

CHIN FDesign is a modern clothing brand conceptualised and owned by a young Cambodian who is a fourth-year student at Limkokwing University in Malaysia.

Hung Chin, 21, the founder and designer of CHIN FDesign, says: “Designing clothes has been my vocation since I was young.”

Chin decided to pursue his dream and enrolled in a design program at Limkokwing University after graduating from the American Intercon School and while designing clothes at the same time.

“I am trying hard to be a designer because I want to show that Cambodian people are also talented and capable,” said Chin.

“There is a misunderstanding here. Clothes are not all imported, and designing them ourselves is one way to keep that trend.”

Chin makes a wide variety of clothing. Most of them are T-shirts designed by Chin with the help of three assistants. CHIN FDesign produces more than a hundred items per month.

“Before getting there, I faced a lot of difficulties; I had to spend a lot of time away from school to manage all the business operation,” he said.

Chin started small but hopes to one day own a clothing shop selling his own line exclusively.  

CHIN FDesign products are sold through several modern clothing shops in Cambodia, including Bruno Fashion Shop, Wow Shop, The Fashion Shop, Cover Shop and BL Elegant online shop.

The brand also receives orders from France, the US and Vietnam.

Several famous fashion photographers have used CHIN FDesign products in photo shoots and events such as Fly to Fashion at Limkokwing University, Model Casting for Cambodia Fashion Week, Thai Fashion for Exhibition and Nexgen For Cambodia Fashion Week.