The world's biggest advertising agency McCann-Erickson Worldwide announced it

has moved into this country in a tie-up with the Khmer General

Services.

Under the agreement KGS Advertising will take the

McCann-Erickson name and be directed by the multi-national, said regional

director Michael Ferrier.

Khmer owned KMG has interests in construction,

real estate, marketing and consultancy sectors.

The move,

McCann-Erickson's first into Indochina, means it is now represented in 165

cities and 95 countries.

The former chairman of McCann-Erickson

(Thailand) William White masterminded the deal after stepping down in Bangkok.

White, with 37 years experience, is now working on opening agency

offices throughout the region.