HE producers of Angkor Beer have toasted the despatch of their first ever
shipment to an export market. The breakthrough came in Japan after Cambrew
Company's product sailed past tough quality control tests.
Director Jaime Fong said: "Japan is known for their demand for high quality
products. The company is proud Angkor Beer has passed the Japanese stringent
quality control standards."
He said the first container of 1,000 cartons
each packed with a dozen large bottles of Angkor beer was to leave Sihanoukville
port on June 30.
Fong said: "Angkor is the favorite beer for the
Japanese tourists staying in Cambodia, so we hope it will attract large export
orders from Japanese traders."
Fong said: "I don't think Angkor could
dominate the traditional Japanese beer. No imported beer can win over locally
made beer anywhere in the world."
He said Cambrew was aggressively
exploring the export market to generate foreign income for Cambodia.
beer has also passed the English quality control tests, we will begin exporting
there in one or two months, and other export markets will include [other
countries in] Europe in the very near future. We strongly believe the beer will
be accepted worldwide."
Fong said: "Angkor is the number one beer in
Cambodia, Cambrew sells 100,000 cartons of Angkor per month. Our nearest
competitor is Tiger beer, but they sell much less than us.
is in the midst of building additional plants which would increase production
capacity and are scheduled for completion by the end of 1994."
current production capacity is 200,000 cartons of beer per month, and when the
new plants are completed we will be able to produce 300,000 cartons per
"We should be able to meet both local and export demand in 1995,
but I'm not sure how big the export market will be. It is very difficult to