A container load of Angkor Beer set sail for the United States from the port of
Sihanoukville on Jan 9 kicking off the start of a new overseas market for Cambrew
Ltd. The beer will initially hit store shelves in Long Beach, California, the site
of a 50,000-strong resident Cambodian community.
Cambrew says that its marketing strategy will expand to include central and northern
California in the coming months, and that it is looking at breaking into the French
market later this year.
Angkor Beer has been sold in Japan since 1992 and exports to Canada were established
in September 1997.