IBC TV Cambodia recently hosted an exploratory trip by more than 20 business executives

and potential advertisers from Thailand. Interested in assessing improved market

conditions and business opportunities in Cambodia in the wake of the recent elections,

the participants visited IBC studios and met with IBC executives. Among the group

were executives from Tiara, Narak and Spring Song talcum powders, Pao detergent,

MaMa noodles, Tiffy medicine, and Beta, Kuan Im and Mary pearl cremes.

IBC TV Cambodia began operations in May and has proved popular with both the Cambodian

public and advertisers in the region. Dr. Prommin Lertsuridej, General Manager of

IBC TV Cambodia, noted that some of the many advertisers are Heineken beer, 555 cigarettes,

two of the major sponsors of the recent SEA Games, and Angkor Beer.