Search

Search form

Logo of Phnom Penh Post newspaper Phnom Penh Post - Jolie rocks the boat with ad

Jolie rocks the boat with ad

Jolie rocks the boat with ad

angelina
Angelina Jolie poses on a traditional boat in a new Louis Vuitton advertisment, which was photographed in Cambodia earlier this year.

A new advertising campaign featuring Hollywood megastar Angelina Jolie posing on a wooden boat in Siem Reap province with a £7,000 (US$11,374) handbag was launched yesterday in the International Herald Tribune newspaper.

The adverts, shot by world- famous photographer Annie Leibovitz for the Louis Vuitton Core Values advertising campaign, feature Jolie “sitting barefoot in a traditional wooden boat in the luxuriant, watery landscape of Siem Reap province”, according to an official press release.

Matthew Robinson, founder of Khmer Mekong Films, said yesterday that regardless of how successful the campaign might prove, the sheer scale of the production alone had provided a valuable contribution to the Kingdom’s economy.

“Any production, whether it’s advertising, whether it’s TV spots or a movie or a drama coming from outside is going to boost the economy,” he said, adding that such jobs typically provided employment and valuable experience to Cambodians.

Louis Vuitton declined to comment on the amount of money spent on the production yesterday, but Robinson stressed that it had been an expensive campaign, pumping dollars into the Siem Reap tourist economy as well.

Western press outlets have reported that Jolie received US$10 million for the campaign, a figure Louis Vuitton yesterday declined to confirm. They also declined to specify how much of the sum the star would donate to charity, though the wording of the official press release indicates she will donate her entire fee.

Jolie is no stranger to philanthropic activities in Cambodia, having established her own NGO, the Maddox Jolie-Pitt foundation, named after her adopted Cambodian son and set up in 2003 to tackle environmental degradation in Battambang’s Samlot district.

Her interest in the country may stem from a shoot here in 2000 for the action movie Lara Croft: Tomb Raider.

Jolie could be back  behind the camera in the Kingdom yet again  if producer Thomas Magyar gets his way. He announced in September that he was hoping to secure the actress for a US$70 million production to be filmed in Cambodia and tentatively titled The Great Khmer Empire. There is no word yet on whether Jolie is interested.

RECOMMENDED STORIES

  • Breaking: PM says prominent human rights NGO ‘must close’

    Prime Minister Hun Sen has instructed the Interior Ministry to investigate the Cambodian Center for Human Rights (CCHR) and potentially close it “because they follow foreigners”, appearing to link the rights group to the opposition Cambodia National Rescue Party's purported “revolution”. The CNRP - the

  • Rainsy and Sokha ‘would already be dead’: PM

    Prime Minister Hun Sen on Sunday appeared to suggest he would have assassinated opposition leaders Sam Rainsy and Kem Sokha had he known they were promising to “organise a new government” in the aftermath of the disputed 2013 national elections. In a clip from his speech

  • Massive ceremony at Angkor Wat will show ‘Cambodia not in anarchy’: PM

    Government officials, thousands of monks and Prime Minister Hun Sen himself will hold a massive prayer ceremony at Angkor Wat in early December to highlight the Kingdom’s continuing “peace, independence and political stability”, a spectacle observers said was designed to disguise the deterioration of

  • PM tells workers CNRP is to blame for any sanctions

    In a speech to workers yesterday, Prime Minister Hun Sen pinned the blame for any damage inflicted on Cambodia’s garment industry by potential economic sanctions squarely on the opposition party. “You must remember clearly that if the purchase orders are reduced, it is all