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Logo of Phnom Penh Post newspaper Phnom Penh Post - Land Rover service center gets into gear

Land Rover service center gets into gear

I NTERNATIONAL Management and Investment Consultants (IMIC) opened a

fully-equipped Land Rover Customer Service Center on Norodom Boulevard on July


The new center's first task was to provide sorely-needed overhauls

for British Embassy vehicles, including Ambassador Paul Reddicliffe's

armor-plated runabout.

The new 700 square meter facility has been

designed to accommodate future expansion and features four service bays

dedicated to Land Rover vehicles.

As well as providing servicing the

center will sell genuine Land Rover parts for Defender, Discovery, and Range

Rover models.

"Having been visited by executives from Land Rover earlier

in the year, we are delighted by the launch of the new service center, which

marks the culmination of the first phase of a fast track investment program,"

said IMIC director Jules Thomas.

He declined to comment on how much

money had been invested in the center.

Craig Martin, Land Rover

operations manager with IMIC said: "Providing pre-delivery inspecting, warranty,

and servicing facilities to an international standard is very much part of the

Land Rover philosophy.

"We will continue to invest in training and the

building up of a highly professional team led by expert expatriate engineers

over the coming years.

"The new facility is dedicated to Land Rover, and

our training program is very stringent, especially over the first six months, so

servicing is by appointment to start with."

Martin added that genuine

Land Rover parts could be supplied within four days from England if they were

not in stock in Cambodia.

IMIC is already starting to supply new vehicles

to the Cambodian market, mainly in the workhorse Defender range, which has

achieved world acclaim for its durability and vastly superior off


"The Defender is infinitely more rugged than any of the

Japanese and American four-wheel drives. As it is less well recognized in

Cambodia at the moment, there is little of the expensive security risk

associated with other brands. This is becoming a key issue for many potential

buyers, adding to our overall advantage," said Martin.

In the development

of a strategic marketing plan for Land Rover in Cambodia, IMIC has invested

considerable resources in market and consumer research.



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