A NEW youth-oriented TV channel called MYTV will officially launch this Friday at 7pm, station managers say.

The channel's normal schedule will be a mixture of comedy, entertainment and music, Glen Felgate, MYTV's general manager, wrote in an email Thursday, and programming will consist of reality TV shows as well as music programs and local teen dramas. There will also be an emphasis on entertaining educational programs, Felgate said.  

"This is the first real free-to-air niche channel in Cambodia," Felgate said, adding that MYTV will cater to young people and advertisers interested in these markets.