Search

Search form

Logo of Phnom Penh Post newspaper Phnom Penh Post - Pepsi Joins Angkor Beer to Open Soft Drink Plant

Pepsi Joins Angkor Beer to Open Soft Drink Plant

Pepsi Joins Angkor Beer to Open Soft Drink Plant

Pepsi-Cola International has linked up with the brewers of Angkor beer to bottle

soft drinks at plants in Sihanoukville and Phnom Penh.

The new company, Angkor Beverage-60 percent owned by the private Cambrew company

and 40 percent owned by Pepsi's New York office-plans to start bottling Pepsi and

Seven Up at the Sihanoukville facility starting Jan. 1, according to Director John

Harper.

The ambitious plans include opening a new facility in the capital in 1994, which

will also produce the Mirinda range of soft drinks and sodas under a 10-year agreement.

Financial details were not available.

Angkor Beverage hopes to produce some 1 million cases (24 million bottles) of Pepsi

and Seven Up in the first year, with a refund on the 285 ml bottles.

A special soft drink bottling line at the French-built coastal plant has been completely

refurbished and new equipment installed under the direction of Pepsi technicians.

Concentrate will be shipped in from Cork, Ireland, but the joint venture will share

power, refrigeration and water treatment facilities with Angkor beer, which has just

gone on sale.

Company officials hope to sell the locally made product at about half the price of

imported Pepsi and Seven Up, on which the government currently levies a tax.

A distribution and sales team is already busy promoting Pepsi-with Seven Up to follow-with

the Pepsi logo quickly becoming a familiar sight around Phnom Penh.

Harper, who reckons the market is potentially enormous, noted that beer sales currently

outstrip those of soft drinks-almost unprecedented in a developing country.

He attributes this to poor promotion and marketing and the high costs of soft drinks,

which sell for about the sameprice as beer.

Pepsi says its product range leads the market in Cambodia, a position it enjoyed

in the early 1970s when the company had plants in Phnom Penh and Battambang.

Its main rival, Coca Cola, is also said to be eyeing the Cambodian market.

RECOMMENDED STORIES

  • Breaking: PM says prominent human rights NGO ‘must close’

    Prime Minister Hun Sen has instructed the Interior Ministry to investigate the Cambodian Center for Human Rights (CCHR) and potentially close it “because they follow foreigners”, appearing to link the rights group to the opposition Cambodia National Rescue Party's purported “revolution”. The CNRP - the

  • Rainsy and Sokha ‘would already be dead’: PM

    Prime Minister Hun Sen on Sunday appeared to suggest he would have assassinated opposition leaders Sam Rainsy and Kem Sokha had he known they were promising to “organise a new government” in the aftermath of the disputed 2013 national elections. In a clip from his speech

  • Massive ceremony at Angkor Wat will show ‘Cambodia not in anarchy’: PM

    Government officials, thousands of monks and Prime Minister Hun Sen himself will hold a massive prayer ceremony at Angkor Wat in early December to highlight the Kingdom’s continuing “peace, independence and political stability”, a spectacle observers said was designed to disguise the deterioration of

  • PM tells workers CNRP is to blame for any sanctions

    In a speech to workers yesterday, Prime Minister Hun Sen pinned the blame for any damage inflicted on Cambodia’s garment industry by potential economic sanctions squarely on the opposition party. “You must remember clearly that if the purchase orders are reduced, it is all