CAMBODIANS are watching more television overall but less during primetime hours, according to a new study from Indochina Research.

According to the study, released this month, television penetration reached 100 percent in 2009, compared to 74 percent five years ago, but primetime viewing dropped from 80 percent to 72 percent last year.

Indochina Research General Manager Laurent Notin said the latter statistic could be attributed to the fact that there are more evening entertainment options available than there were previously.

“The fact is in the evenings there are more things to do nowadays,” he said. “People tend to go out more.”

Early-morning viewing is also on the rise, the study found.