International companies in Cambodia say working for large organisation with opportunities for overseas employment proves a big draw among graduates
A call centre operator at ANZ Royal Bank. The company was ranked in a new survey of university students as the most desirable place to work.
Ten of the best
ANZ Royal Bank
Cambodia Airport Management Services
Nokia KTH Co Ltd
Bristish American Tobacco Cambodia
Percentage of students in the “Employer Branding Survey 2008-09” that
selected these companies as one of five they would most like to work for.
Employers that offer international career opportunities have an advantage in attracting graduate students, according to a new survey released by business consultancy BD Link.
In the survey of 1,200 students from Cambodia's public and private universities, 48.3 percent of respondents identified the opportunity to work overseas as one of their top five reasons for wanting to work for a particular company.
Mirroring the finding, domestic-foreign joint venture ANZ Royal Bank was identified by 52.1 percent of respondents to the "Employer Branding Survey 2008-9" as one of the five employers they would most like to work for, ranking it first among all companies in the country.
The joint venture bank is owned by Australia's ANZ Group and Cambodia's Royal Group.
"We're an international organisation, and that carries a lot of weight," said ANZ Royal CEO Stephen Higgins.
"It's that international path; the fact we regularly send staff on offshore secondments really gives people very good career options."
Continuing on the international theme, the World Bank was the third most popular employer among students, selected by 36.6 percent of respondents as one of their top five picks, and World Vision was selected by 34.6 percent, placing it fourth.
ACLEDA Bank was the top domestic firm selected, with 40.7 percent of respondents identifying it among their top five preferred employers, putting it in second place behind ANZ Royal.
While ACLEDA is a domestic bank, it also has big offshore expansion plans. It already has branches in Laos and plans to open more in Vietnam and China.
When asked to nominate just one preferred employer, ANZ Royal again came out on top with13.5 percent of all respondents nominating it.
The World Bank was the second most desirable employer, with 12.5 percent of respondents, followed by World Vision and ACLEDA Bank, each preferred by 11.4 percent of students.
British American Tobacco Cambodia, ANZ Royal Bank, Cambrew Ltd and Amret were the main sponsors of the survey, which was released in association with human resources firm HR Inc, a sister company to BD Link.
HR Inc managing director Sandra D'Amico, said the survey also asked respondents about the key characteristics they looked for in an employer, giving employers tools to better understand how to attract top graduates in a competitive market.
"If you look at private sector development over the last couple of years, you've seen a lot of big multinationals and brands set up in the market," she said.
"We're all looking for top talent, and we're all looking for something different in our top talent. It's very difficult for an employer to find that, so this survey helps employers."
Market success was associated with employers of choice by 42.9 percent of respondents and financial strength by 41.8 percent. Corporate social responsibility and good management also rated highly.
Respondents also took into account how much each employer would help their career prospects, with 48.3 percent looking for international career opportunities and 48.2 percent good career references. Trainee programs were sought after by 40.9 percent of respondents and internal education opportunities by 34.9 percent.
The survey will also be distributed at universities to help students learn more about different companies, industries and sectors, D'Amico said.