With a $12 per month subscription price and a dedicated place to watch movies, one ISP is defining the market in an unusual way.

One of Cambodia internet service providers that “thinks outside the box” is Digi, which has been in operation for four years and offers a subscription price of $12 per month.

Asked for more information about how they do it, the Digi team replied that since they came into the market four years ago, the competition was so tough, with other ISPs disappearing, they had to develop their own unique strategy.

The Digi people gave their formula for success by email as follows:  high quality of service based on our own fiber optical network plus an affordable price and a creative marketing and product approach.

They offer what they say is fast and reliable fibre optic cable connections and different tariffs with different speeds.

Digi subscription starts from $12 per month on a cable connection. A mobile service is also available at extra charge.  The service includes free access to Digi World at 10 Mbps where users can watch movies (www.digimove.ws) and life TV channels (www.plaay.net); upload clips, music and pictures (www.digibox.ws); share files on www.p2push.net as well as play online games as Counter-Strike, DotA, WoW, Call of Duty IV and other games. They can also enjoy free use of Facebook, Skype and most popular Cambodian websites.

Another Digi benefit is that subscribers automatically participate in the “Digi Club” discount program. By presenting Digi Club card, clients receive instant discount (up to 50 per cent) among more than 70 partners.

Other features include becoming an Internet Star with Digi Star project (www.digistar.ws); getting a new experience in mass activity with Flashmob. Digi invites readers to find a clip called “Digi Flash Mob Freezing #1 - Sorya, PP, Cambodia” on Youtube.com or Digibox.ws. More activities may be seen at www.facebook.com/Digiclub and Digi’s main website is: www.digi.com.kh