THE ASIAN edition of the beauty conference Incosmetics, scheduled in Bangkok in November, has identified three key areas of interest for the Asian beauty market: skin-whitening, anti-ageing, and anti-acne.

Skin-whitening, an industry worth US$18 billion on the continent alone will be addressed by various experts in the field with talks on antioxidants or non-invasive measurements of skin colour.

The Asia-Pacific region is also the second fastest-growing market for anti-ageing products.

The third key area, acne, is of particular interest due to local conditions, according to the organisers. “Pollution and humidity have aggravated skin problems for many people, meaning almost 80 percent of the population now suffers from acne, and demand for medicated skin care and anti-acne treatments has soared,” they said.

Commenting on this year’s focus on facial beauty, In-cosmetics Asia exhibition manager Sarah Gibson said facial beauty was a concern for all women and men in Asia and because of this was the pivotal theme.

“The conference will provide the greatest opportunity for participants to get under the skin of the market through a comprehensive overview of the latest trends and scientific developments,” she said.

The event takes place November 2-4.

For more information, visit http://www.in-cosmeticsasia.com/. relaxnews