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Logo of Phnom Penh Post newspaper Phnom Penh Post - The Kingdom’s new clothes: Hush Puppies opens first Cambodian outlet

A clothes rack at Hush Puppies new outlet in Phnom Penh
A clothes rack at Hush Puppies new outlet in Phnom Penh. Moeun Nhean

The Kingdom’s new clothes: Hush Puppies opens first Cambodian outlet

Popular clothing line Hush Puppy, whose products are imported from Singapore, entered the Cambodian market in July.

Philip Kor, executive director of Singapore-based Redina Group, visited the outlet that sells the Hush Puppy line at Aeon Mall late last month to oversee its opening.

HUSH PUPPIES

In 1958, Hush Puppies created the world’s first casual shoe, signalling the beginning of today‘s relaxed style. By utilising supple suede in combination with lightweight crepe soles, Hush Puppies created a soft, breathable and very comfortable shoe – an innovation that would ultimately change the kind of shoes we wear. In an era when footwear choices were limited, Hush Puppies provided the world with a new alternative. A modern shoe embraced for its authentic style and casual flair.

Relaxed and classic in design, Hush Puppies has always defined what it means to be modern and casual. Today, Hush Puppies continues to innovate, bringing technical excellence and genuine style to over 120 countries.

A revolutionary idea – born 52 years ago – continues to inspire us today. Hush Puppies introduced casual apparel in line with the spirit of the brand: comfortable, contemporary, and always with an element of fun. The range of men’s, ladies’ and kid’s wear is distributed all over the world.

Hush Puppies Apparel in Singapore and Malaysia is distributed by Redina Trading Pte Ltd and Shoe Connection Sdn Bhd. You may email info-singapore@redinagroup.com for any inquiries.

Visit www.hushpuppies-apparel.com to learn more.

Touring the shop of Hush Puppies Apparel, Kor did not have much in the way of advice for his local partner and the store’s staff, seemingly content with how the store had set up and prepared for its opening.

“I’m quiet happy to be here and saw all of our products ready to sell to our new customer base in Cambodia,” Kor said.

“I do hope our Hush Puppies products, which are of high quality, are reasonably priced for the living standard of people here.”

Redina Group was establish in 1995. “Both of my parents helped set up this company. We started both in Singapore and Malaysia at the same time,” he said.

“Hush Puppies is our main product line. And we have apparel for the whole family: men’s, women’s and kids’ apparel and underwear,” Kor said.

He continued: “Right now, we have 60 individual stores and 250 department stores in Singapore and Malaysia.”

“Our Redina Group’s licensees take directions from the US, and we also do some of our own in-house design. We would like to expand throughout the rest of Southeast Asia,” Kor said.

“Besides Singapore and Malaysia, we have our outlets in Brunei and Indonesia. In the past two months we opened our first outlet in Vietnam. And in July, Hush Puppies arrived at Aeon Mall in Phnom Penh.”

“We are excited about doing business here. The modern lifestyle is well established, the infrastructure is nice, the population is big, the demographic is solid,” Kor said. “We believe that our products will gain popularity among the people here.”

“I hope to see people here wear more American casual clothes, such as our Hush Puppies line,” Kor said. “Our products are priced at premium, but not so high. It is quite suitable for Cambodia, a country with a growing middle class and high growth.”

Kor added that his company next plans to expand into Thailand and will also increase its presence in Malaysia.

Soth Daline, shop manager at Aeon Mall’s Hush Puppies outlet, said: “Our products are new for the Cambodian people. They don’t have much experience with comfortable, quality clothing.

“But day by day, we have more customers come across to our shop and buy our clothing. Meanwhile, some goods are selling very swiftly, and at the weekend sales have increased by nearly double.”

Generally, Daline added, children’s apparel ranges from about $12 to over $30, while adult clothes range from $14 to $60.

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