GETTING a whiter skin or one lighter than their normal colouring is something that many Cambodians and Asians throughout the region want to attain.

White skin is popular throughout the world and many different ways are tried to achieve this end.

There are a host of treatments, lotions, cosmetic creams, soaps and even herbal products in salons and shops to help those who want to change their darker complexions.

It is best to choose a brand and stick to it for all the whitening products you use and while many are successful, some can be harmful.

As major worldwide manufacturer Pond’s says it is not just turning a dark, tanned skin into a white or even lighter one, it is about making the skin clear and without blemishes, in other words “flawless”.

They, and many other established companies produce everything from facial gels to skin lightening face washes and creams that are capable of lightening skin tones and there are other more advanced treatments but not always suitable for sensitive skin.

Bleaching should be done carefully and if done with care can help the skin remove scars and reduce sun tan as well as clearing the skin.

Bleaches are also now available for sensitive skin and there are herbal styles as well.