Posh Edition and HEATWAVE are celebrating Valentine’s Day on February 14 this year with 20 per cent discounts on clothes, footwear and bags.

Seng Putheary, chairwoman of Posh Edition Fashion Group and HEATWAVE, said all of her shops have an annual Valentine’s Day discount on brand-name clothes, bags, footwear and other fashion accessories.

“To celebrate Valentine’s Day, all our four branches are offering special discounts of up to 20 per cent for men and women’s clothing, women’s footwear and bags, as well as other accessories,” said Putheary.

“For the Posh Edition branch at Preah Sihanouk, the discount program will run from Monday, February 10, until Friday, Valentine’s Day,” she said.

She added that Perllini brand-name bags would be on sale at Posh Edition, at #151, Street 154, near the Soriya Supermarket.

“The HEATWAVE footwear brand – a fashion favourite among Phnom Penh women – will be sold at a 20 per cent discount from February 12 to February 14 at the Street 153 branch and at Posh Edition, #31A, Preah Sihanouk,” she said.

Meanwhile, she said that POSH PLUS would also be selling discounted name-brand products such as clothes and footwear for men, women and children. She added that the products were imported from Singapore and had already become widely known and very popular among Phnom Penh citizens.

Keling Ma, retail and store manager of Posh Edition Fashion Group, said there would be discounts on children’s clothing and bags aimed at parents who wanted to extend the Valentine’s Day spirit to their children.

Ma added that discounts would also apply at Posh G2000.

“Some youth-oriented bags will feature discounts of up 50 per cent,” Ma said, adding that, even when discounts did not apply, free gift-packaging was available for anyone who requested it.

“We hope everyone will enjoy the special offers – which are largely the quality items – in our shops,” she said.

Posh Edition Fashion is a Singaporean clothing and footwear company, and is owned by Singapore-Khmer couple Michael Kwek SK and Seng Putheary.

Putheary was quick to point out that the Valentine’s Day specials were no slavish adoption of foreign culture, but more a celebration of love, which is something that anyone from anywhere in the world can appreciate.