For Bruce Yin, CEO, USC Technology whose computer shop is located adjacent to Central Market on the north side at 76-77 Street 126, accessories and gadgets are fun to find and sell.

Yin’s company is the sole agent in Cambodia for brand names like Gigabyte, Dream Gear, iSound, IOData, Intex and a couple of other brands.

“For us, we take it the modernized way with style and fashion. Cambodia is moving forward.  We cannot be old fashioned forever.  We bring new products in from different countries, not just China products. We look for American stuff, Singapore brands, Japan brands,” he said.

At the moment, the Taiwan-based Gigabytes brand of computers is USC’s biggest seller.

“Gigabyte is one of a kind.  About 80 per cent of their products are made in Taiwan. USC and Gigabyte pride ourselves in quality and we are the first ones to start the two years warranty on PCs,” Yin said.

The Gigabyte laptops range in price from $285, including an Atom CPU, 2 gigs of RAM memory, 320 GB of hard drive,”

The high end of the product range is the P2532 gaming laptop which costs $1,299 and features eight GB of RAM, 750 GB of hard drive which is also a 7200 RPM hard drive, not the regular 5400, plus two GB of dedicated VGA card.

His best seller, however, is the Gigabyte Slate, models S1080 and S1081, which range in price from $500 to $650 depending on the features. The computer is a kind of Windows-based answer to the iPad, with touch screen capability.

“We care for our customers, whatever they want and need.  From small software questions to good tech support,” Yin said.

Born here in Cambodia in 1983, Yin went to the United States in 1996 at the age of 13 and lived there until 2009, returning to be part of the family business. His sister owns a chain of six Louisiana Fried Chicken outlets in Los Angeles, California.

First he lived in Virginia, but his family decided it was too cold, so they moved to the El Hambra,  Los Angeles area, which Yin described as a “second Chinatown.”  He lived there until 2009, learning a lot about computers.

Yin loves the “Video Glasses” he sells (above) which give the viewer the appearance of an 80-inch cinema screen at a five-meter distance.

“It is light on your nose, very convenient and private.  You don’t need a big screen and you can watch by yourself anywhere: in the car, on a plane or on a boat.”