CAMBODIA’S Smart Mobile has launched a new technology known as HPSA+, which it describes as the most advanced data transmission technology available for Universal Mobile Telecommunications Systems (UMTS) mobile networks.

Smart Mobile says the 3.75G technology allows faster and more convenient internet surfing whether from a mobile device or a laptop, and supports 3.75G technology at speeds of up to 21Mbit/sec for downlink access. In cases where the subscriber’s mobile phone is supporting only 3.5G or 3G only, the network will define the maximum possible transmission speed supported by the device, according to Smart Mobile CMO Kirill Mankovsky.

To promote this new technology among Smart Mobile subscribers, a new mobile internet service has been launched called SurfLikeCrazy. Users may dial the activation code *333# to activate the high speed mobile internet service at only 10 cents per day – including up to 100MB of daily internet traffic.

This internet package rolls out in addition to a variety of “fresh internet” packages already on offer for Smart Mobile subscribers, who can get 1GB of data for $3 or 2GB of data for $5. The packages are valid for 30 days and a standard rate of 1 cent for 500kB is charged.

Smart Mobile has a free SMS Facebook application that allows Smart Mobile customers to send free SMS directly from Facebook at facebook.com/SmartMobileKH, with three free SMS messages allowed per day.

Another Smart Mobile promotion is a joint campaign of Smart Mobile and Coca-Cola called “Open Happiness”. Everybody who buys a bottle of Coca-Cola can look under the cap and instantly win a top-up pin code for Smart Mobile.