Six-time Major winner Sir Nick Faldo, who brought to Cambodia his global golf development project, the Faldo Series and Asian Tour event, the Handa-Faldo classic last year, will launch three new business ventures at the three-day PGA of America Trade show in Orlando today.
Faldo by Edel, Faldo Series Academy, and Claret and Green Clothing line are three new additions to the British legend’s ever-expanding golf-related business empire.
Partnering with well-known master craftsman David Edel of Edel Golf, Faldo’s initiative involves the ultimate customised clubs, including putters, irons, wedges and limited-edition products created for all levels of golfers.
“Faldo by Edel is the realisation of a golf dream for me, I have long been an advocate of customising equipment for look, feel and individuality. David is a precision engineer and an artist, and he and his team make true one-of-a-kind equipment with craftsmanship and technical know-how applied to each club,” said Faldo in a communique made available to the Post by Hong Kong-based Tom Phillips, the CEO of the Faldo Series.
“Knowing how fastidious he was as a player about equipment and performance, I was not shocked that Nick understood our vision,” said David Edel, chairman of Edel Golf.
“Together we will design practical and functional products and concepts to help golfers of all abilities to maximise their game,” he said.
At the Orlando show, the globally hailed Faldo Series will be introduced to the US through the launch of the Faldo Series Academy at Grande Sports World in Arizona – a full time residential school for talented young golfers.
The Faldo Series Academy will expand on the school’s already successful Grande Sports Academy which focuses on football. With an 18-hole course and state of the art training facilities on campus, students can take advantage of full time education while learning from the best in their sport.
The Faldo Design is also in the process of creating a unique practice facility that will be open to full-time students in September this year.
“I have long looked for the right first step for the Faldo Series in the US and Grande Sports World gives us the perfect home here,” Faldo said.
“In addition to bringing teaching and opportunity to young American golfers, the campus offers a weather-friendly environment to our Faldo Series players from around the world,” the former Ryder Cup captain said.
“We are excited to welcome the Faldo Series Academy to Grande Sports World,” said Ron Burks, CEO and chairman of Grande Sports World.
After rebranding his own corporate businesses with the Claret and Green crest which represents his six major championships, Sir Nick Faldo has granted the first licence of that crest and name to New York based Bernette Textile.
Along with Bernette President Jeffrey Siskind, Faldo has designed and created the Claret and Green Clothing Brand, which will be available to consumers in retail outlets across the US this spring.
The collection incorporates both classic clubhouse lines and “Faldo-fit” performance wear, for both the golfer and the fashion-conscious male.
“Dating back to my days with Pringle, I have looked hard at design and golf attire,” Faldo said.
“The experienced team at Bernette has allowed me to take part in every step of the process. I think we have taken what works best on tour and combined it with what is most fashion-forward, I’m proud to wear the line.”
In addition, a new “nickfaldo.com” website, with more details on each of these ventures was launched last week.
Also, Faldo Design, which created the Angkor Golf Resort in Siem Reap and is involved in on going projects in Phnom Penh, has announced two new creations at Donald Trump’s Doral Resort.
To contact the reporter on this story: H S Manjunath at [email protected]