Indochina’s entertainment and gaming industry leaders NagaWorld will renew their Davis Cup partnership with the Cambodian national tennis squad heading to Myanmar at the end of this month for their Asia Oceania Group III campaign.

NagaWorld stepped in as the main sponsors to bolster the Tennis Federation of Cambodia in its historic Davis Cup debut in Group IV last year, with their successful Mission to Doha hailed all over the world as a spectacular promotional achievement for a country with just 30 tennis courts.

Now that Cambodia will be seeking one of the two promotional tickets on offer in the Group III cycle, being played from April 29 to May 5 at Yangoon’s Thienbyu Tennis Centre, NagaWorld will partner the TFC every step of the way just like the Doha round, covering every and all needs of the squad.

“Davis Cup is the most prestigious team event in the world. We have decided to support the team fully as we feel it’s a great opportunity to show how far the country has come along in overcoming adversity,” NagaWorld Sports Marketing & Events Manager Yeo Wee Han told the Post yesterday.

“Cambodia surprised the world with last year’s unbeaten run, [but] in Group III they face a lot tougher test. But we have great faith that the TFC has the best team in place and the players will give their all.”

The sponsorship is in line with NagaWorld’s well-established policy on Corporate Social Responsibility that support for sports is significant for nation building.

“This is one of the main reasons why we are supporting TFC’s youth program, so that there is continuity in development,” said Yeo, who witnessed Cambodia’s climb to the top in Doha last year.

“We support NagaCorp FC, winners of this year’s Hun Sen Cup and now fighting for 2013 league honours. We sponsor the monthly Apsara TV Boxing. We have supported the National Olympic Committee at the 2011 SEA Games in Indonesia and 2012 London Olympics.

“We will sponsor Cambodian contingent for this year’s SEA Games in Myanmar,” added the NagaWorld official.

TFC Secretary-General Tep Rithivit welcomed the “great news” of the renewed sponsorship deal.

“We have already shown the world how well this bonding worked in Doha and we will do our best in Myanmar to make our sponsors and country proud,” Rithivit told the Post.

“As non-playing captain of the squad, I can assure you that we will perform with the same gusto and grit in this tougher Group III round the way we pursued our Group IV goal, and NagaWorld next to us in this endeavour will be a massive boost.”

The Cambodian squad to Yangon will be led by Rithivit as the non-playing captain. The other members are Bun Kenny, Long Samneang, Phalkun Mam and Panhara Mam. Former Panamanian Davis Cupper and current Cambodia head coach Braen Aneiros will also accompany the team.

Apart from Cambodia, the other Group III contenders are Hong Kong, Iran, Malaysia, Oman, Pacific Oceania, United Arab Emirates and Vietnam.