Entertainment and gaming sector leaders NagaWorld will sponsor off-the-field apparel for the entire Cambodian contingent during the forthcoming 27th SEA Games in Myanmar opening on December 11.

“This grand sporting alliance between NagaWorld and the National Olympic Committee of Cambodia is another giant step forward, building on our 2011 SEA Games partnership when the biennial games were last held in Indonesia,” executive director of NagaWorld Pern Chen told the Post yesterday.

The sponsorship this year will include outfitting the entire Cambodian squad, including the coaches and officials, with attire and competitive wear such as T-shirts, polo shirts, shorts, tracksuits, backpacks and caps.

Popular sportswear brand Football Thailand (FBT) has been chosen by both NagaWorld and NOCC as the suppliers of the outfits.

“Sport has been NagaWorld’s pivot when it comes to corporate social responsibility and I am proud to enlist here our sustained support not only for the country’s prime sports body NOCC but also to other federations like tennis and rugby,” added Pern Chen.

NagaWorld introduced an attractive cash incentive scheme – Go For Gold – to encourage and reward good performances during the Indonesian edition two years ago and this unique offer has been extended to the Myanmar Games.

Go for Gold offers individual gold medallists $3,000 and a gold medal winning team $5,000.

Cambodia secured the country’s biggest ever medals tally of four gold, 11 silver and 24 bronze medals in Indonesia.

“Our contingent will be bigger than last time and we are targeting at least 10 gold medals. We are confident our athletes will put up better performances this time,” NOCC Secretary General Vath Chamroeun told the Post.

“The NOCC is pleased to have NagaWorld as its main partner. It worked well in Indonesia and I hope it will be a lot better in Myanmar.”